One of the big, big challenges out there right now for me. On my regular company blog, should I be writing what I want, or writing what is needed?
Take this as an example, there are almost 4 thousand (!!) monthly searches for what I consider one of the most basic things in the wine trade. How many bottles in a case of wine?
It’s the type of question that pretty much gets answered in 5 seconds via Google right? But, don’t I want those people on my website instead of someone else’s?
Does that take away the time I have to write stuff that’s more important, or just more fun?
