So, I finally got my act together to get a branded Youtube account setup.
It’s an interesting thing for a small business. There’s constant advice and really nagging by all of those around us, telling us which social networks we should be on, or not on. It’s almost impossible to beat out the noise and it’s all exasperated by the simple fact that most of the case studies that you see, are put together by those writing about bigger businesses. Quite frankly, if one of my venture backed competitors has been incredibly successful marketing themselves on Instagram (or really any network) it doesn’t effect me, because I can’t afford to do the same stuff that they’ve done.
Thus, the Youtube channel. It’s something that I’ll be working on using better over the coming year.